Wild Luck is an up-and-coming rum brand based out of Los Angeles, California. They needed a full brand identity design as well as brand messaging that would help make them stand out in the crowded alcohol marketplace. The concept behind the brand became this idea that we are wildly lucky to be alive and enjoy life, together. To represent this, the logomark was designed around the commonly used gesture of crossing your fingers to symbolize good luck, while holding the California Poppy to tie in the brands birthplace. You can check out the full brand story below for a more in-depth look into the branding and brand messaging.

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Project was designed with Movetic. Art direction: Andrew Dipaolo, Nick Martinez, Daniel Wells, and Josh Roush.