Lyft’s mission is to improve people’s lives with the world’s best transportation. From ridedeshare to bikes and scooters, they are constantly innovating new ways to get around. Now they want to focus on providing self-driving transportation to the world.
With this powerful vision, they needed a new website that consumers could visit and begin to learn about this self-driving technology. The focus became developing a digital experience that educates, empowers, and creates excitement around Lyft’s autonomous vehicles. By utilizing photography, videography and developing rich interactive animations that help push the vision, their new website was able to tackle all their needs.
Project was designed with Movetic. Art direction: Andrew Dipaolo, Nick Martinez, and Josh Roush.