Celsius is a fitness drink that’s that gives you healthy, sustainable energy throughout your workout and beyond. Although based out of Florida, they have created a strong global community of fitness enthusiasts who empower each other to always strive for more.

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Celsius has created a strong global presence within the fitness world, but their dated site was preventing them from branching out even further to people who may not be within that community. The main goal for this project was to improve and modernize the overall look and feel of the website, as well as merge all the Celsius products into one unified space to improve use and consistency with all the product lines. It was also important for the website to communicate the fitness-meets-science lifestyle and the core values of the brand. The end result was a very clean yet unique website experience that checked all the boxes. It also helped with the sales and marketing needs giving them access to edit, deploy and push changes as they see fit to meet the growing business demands

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Project was designed with Movetic. Art direction: Andrew Dipaolo, Nick Martinez, and Josh Roush.